Kajal Aggarwal has taken a 15% stake in Mumbai-based Okie Gaming with an undisclosed investment. She will now join the company as a board member as well! Jitin Masand founded Okie Gaming as a division of Okie Ventures, where Kajal Aggarwal was a brand ambassador.
Kajal Aggarwal commented on her latest investment, she said,
“The gaming industry is booming at this time, this is the right moment to be part of it. A passionate gamer myself, we hope to bring the finest user experience with our innovative and quirky games. With Okie Gaming, I also hope to influence and open new avenues for women gamers in India.”
Jitin Masand, the managing director of Okie Ventures said,
“We are excited to welcome Kajal into the Okie family as a strategic partner. Kajal’s personal interest in the gaming industry, wide reach and appeal will help the brand scale up to a much higher level. She is an involved investor who brings a unique set of ideas and insights to Okie Gaming”
Masand also said the company will release 25 games by the end of December and expects to have 1 million downloads and 100,000 regular users by then.
Aggarwal is not the first Indian film face to get involved with the online gaming space. Back in June, Games24x7 launched a new digital campaign with Bollywood stars including Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh.