One of the biggest poker platforms in India, Adda52 have come out with their brand new media campaign called ‘Pehla Game Khel Ke Dekho’! The promotion is aimed at attracting the uninitiated audience to try and indulge themselves with the game of poker. The film highlights the unparalleled feeling of winning in a game of poker. ‘Pehla game Khel Ke Dekho’ ad-film brings out the joy that a person experiences in winning against real players using his skill and mental agility. The film has a nostalgia quotient by creating the ad-film sequence around the song ‘Pehla Nasha’ from the movie ‘Jo Jeeta Wohi Sikander’. In the ad-film, the protagonist played by “Jeeveshu Ahluwalia” a popular digital entertainer is shown romancing his phone as he celebrates his victory.
The country has seen an incredible boom in the poker industry for the last couple of years, online or live, and not only in just major metropolitans but also in Tier 2 cities, where players are getting more and more interested in playing online poker!
Vice President of Marketing at Adda52, Nishant Jaiswal said,
“This campaign aims at bringing new poker players to the fore and attracting them to stay connected in the game. Poker is a skill game based on strategies which can only be experienced while playing. ‘Pehla game Khel Ke Dekho’ will not only motivate but also inspire new users to try online poker. As a brand, we are committed to bring exciting strategies and plans to further promote this exciting game in India.”
The campaign was conceptualized and designed by ‘Enormous Brands’, one of leading creative agencies in the country.
Ashish Khazanchi, Managing Partner, Enormous brands said,
“The campaign redefines the gaming arena for the Indian market by motivating the new users to play and experience the game of Poker. The campaign has been executed in a way that intends to set up a platform for new players to learn, enjoy, play poker and experience the joy of winning while standing a chance to win benefits. The revolutionary campaign aims to include players of all calibres. The new initiative will ensure the fruitful participation”
The campaign is designed to attract the young population of our country which also makes India an incredibly attractive market for online gaming. The campaign ‘Pehla Game Khel Ke Dekho’ will bring excitement on the table and inspire poker players to experience triumph.
Adda52 constantly works towards establishing new benchmarks for the industry by introducing new formats and high value poker tournaments for the players. The platform continuously try to come up with great ideas and innovations in order to make the players want to hop on their platforms and grind the beautiful game of Poker!
For more information about the latest promotions in the online poker industry and poker tournaments in India, keep reading PokerShots!