Fantasy sports has really grown leaps and bounds in the country as it provides a new way for sports lovers to enjoy their game. Celebrities and big personalities have all been wanting to get into the action and invest their bit in these fantasy sports companies in order to help grow the industry.
The latest one to do so is none other than Harsha Bhogle, cricket commentator and analyst, who has invested in Fantasy Akhada, a football and cricket based fantasy sports platform. Bhogle has signed a long-term agreement with the company for 2 years and will now serve as the brand ambassador for them. Fantasy Akhada has raised over INR 1.28 crore ($175,000) since its launch in January.
Amit Purohit, Founder of Fantasy Akhada said,
“We are sure that his understanding of fan behavior and strong business background will help us in planning the next phase of growth for our startup. Understanding the audience will help in funding and to accelerate growth. It will focus on metrics including daily fantasy sports and customer engagement and retention.”
The platform has seen incredible growth since the lockdown began, with a growth rate of 100% increase every month! The platform offers real money games as well as casual modes and is expected to expand over to basketball soon. Set up in January 2020, the platform says that they have over 1 Lakh users on their platform already.
Coming back to Harsha Bhogle, this is not his first array into the fantasy sports industry. Back in 2017, Bhogle was appointed as Dream11’s first-ever brand ambassador when he signed an endorsement deal. The capital commitment is also indicative of the continued interest in fantasy gaming platforms.