In a recent report from app intelligence firm Sensor Tower, light has been shone on the importance of the Indian gaming industry to the global ecosystems.
Global App Downloads From April-June
As per the firm’s latest study, from April-June of this year, Indian users were responsible for 2.7 billion app downloads from a global total of 15.1 billion downloads.
This means that India was responsible for almost 18% of the world’s total downloads, roughly in proportion to its global population percentage. The most impressive factor that is highlighted through this is that India has only around 400 million smartphone users and a smartphone penetration rate well below the likes of China and USA which is at about 30%.
Ludo King was by far the most popular app downloaded during the April-June period, notching up around 48.3 million downloads, up from 29.5 million downloads in the January-March timeframe.
Also Read: The Boom Of Live Poker In India
Craig Chapple, Mobile Insights Strategist at Sensor Tower talked to the Times of India where he said,
“Ludo King has fared particularly well during the Covid-19 pandemic, with downloads increasing dramatically. In February, the title generated 10.8 million downloads, while in April it accumulated 26 million downloads, an increase of 140.7%.”
Globally popular games such as PUBG and Call of Duty continue to maintain their dominance in India but further analysis suggests that locally-created games are growing in popularity!
Other than the quite evident success of Ludo King, Nextwave Media’s World Cricket Championship saw an incredible 25% in daily users, another 25% in new users and doubled their in-app purchases during the pandemic!
Manish Agarwal, CEO of Nazara Technologies, which owns Nextwave Media, has argued that “the green shoots started pre-Covid and Covid has accelerated the growth.” He expects India to turn from being just a large consumption market of users downloading apps, to a larger market for monetization through in-app buys.