The Ministry of Information and Broadcasting is said to be holding a consultative meeting about the likelihood of online gaming TV advertisements. A notice explains that the purpose of this meeting is to figure out whether the ads by the likes of Mobile Premier League (MPL), Dream11, Naam11.com and Dear Lottery are going against the existing advertising and consumer protection regulations.
Among those attending the meeting are Manisha Kapoor, Secretary General, Advertising Standards Council of India (ASCI), Rajat Sharma, President, News Broadcasters Association (NBA), and K. Madhavan, President, Indian Broadcasting Foundation (IBF). Various representatives from the online gaming industry are going to be present there as well including the likes of the Federation of India Fantasy Sports (FIFS) and The Online Rummy Federation (TORF).
The advertisements will be examined under a provision of the advertising code of the Cable Television Network Act, which boycotts promotions which could deceive general society into intuition an item has wonderful or supernatural characteristics.
The MIB notice also quotes the ASCI’s self-regulatory code which requires transparency around ads that encourage people to partake in lotteries or prize competitions. According to the notice, the ASCI body has said that it’s not the right authority to decide whether “MPL is conducting gambling” and that it does not have the mandate, authority, or competence to decide whether or not a specific product is banned under the law. The ASCI says that instead, the concerned regulatory body should investigate.
Because gaming is a relatively new industry in India, the Cable TV Act or the ASCI’s codes do not refer to them, the ministry noted. “The possibility of advertisements being misleading can always be there for such activities”, it said.
The service additionally referred to the Consumer Protection Act, 2019, which disallows bogus or misdirecting promotions. Gaming organizations have been reprimanded for recommending its simple to win prizes on the web and, that with some ability, anybody can be a victor.
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