Mobile Users Are Now Gamers
InMobi’s ‘2021 Gaming Report, India’ revealed a significant shift in the number of mobile phone users and the consequent growth of mobile gaming in India. The report was titled “Everyone’s Gaming Among Us – Online Mobile Gaming through the Pandemic and Beyond” and revealed that 45% of mobile users in the country started playing games on the phone during the pandemic. This led to an increase in the amount of time spent on the phone as well as the number of apps users experimented with!
The report showed that among the regular gamers, 40% of them spent more time on gaming apps while 38% of them increased the variety of games they played. The report further said that on an average day, time spent on gaming apps surged through the day as people played a lot more often starting as early as 7:30 AM till 11:30 PM.
The Sharpest Surge In The Use Of Gaming Apps
The sharpest surge in the use of gaming apps occurred at 11:30 AM, with a 6.6x increase in gameplay. According to the report, the majority of Indians are playing the games regularly and play at least once or more every day. It also highlighted that 43% of the users are women, of which 12% belong to the age group of 25-44, and 28% are above 45 years. The report finally added that, “Despite the huge opportunity right in front of them, most marketers seem to be hesitant when it comes to investing in the gaming space.
They carry misplaced notions on the lack of personas, placements, engagement, and of course brand safety – but this couldn’t be further from the truth! Contrary to the popular notion, women today are highly committed gamers, with 77% of them playing at least once a day if not more, to relax and stay connected with family and friends. Data finds that around 32% of women play games in 10-minute sessions while 23% tend to play for over an hour every day.”
The influence of gaming is increasing around the globe and certainly in a giant market like India. It’s positive news for people like us who are connected to the gaming industry and the potential that it has in India!