Mobile Premier League (MPL) has partnered with Shahrukh Khan owned Kolkata Knight Riders and Trinbago Knight Riders to become their main sponsor for the upcoming Indian Premier League (IPL) and Caribbean Premier League (CPL) season.
MPL decided to make in-roads into the IPL fray following the departure of Byju’s, which pulled out after the IPL season was moved to the UAE and re-scheduled for September.
The CPL started 2 days ago on 18th August in Trinidad, and will continue till September 10 will host six teams. Trinbago Knight Riders have won the league thrice before and are top contenders this time around as well.
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Abhishek Madhavan, VP Growth and Marketing at MPL said,
“We are excited to be the principal sponsors for Kolkata Knight Riders. The team has been a household name right from the start and has won the prestigious IPL championship twice. It is the perfect marriage that will help us take our brand to more users. With Trinbago Knight Riders, one of the strongest teams, having won the CPL Championship three times, as its sister franchise, this association will help us take MPL to the international sports arena.”
Mobile Premier League has also recently come up with a string of advertisements featuring Virat Kohli as part of it’s ‘Har Game Mei Jeeto’ campaign!