The novel coronavirus has left the world reeling. Europe and China have been severely affected. To prevent the situation from getting out of control, Indians are now trying to distance themselves from each other and rightly so. Offices are granting their employees ‘work from home’ access. This has led to people spending more time on their phones and laptops resulting in a rapid increase in the number of users for online and casino games.
Varun Ganjoo, the Marketing Director of PokerBaazi, has said that their platform has received a 25 percent increase in traffic and a massive 20 percent increase in transactions in one whole week!
The Co-Founder of Poker Dangal, Varun Manha, stated, their platform has seen a 15 percent increase in the player base since people have started self-isolating – “We had a user base of 5,000 daily active users, which has now increased to 6000-6500 post the restrictions. Earlier, the average time spent per day on the platform was around two and a half hours which has now increased to somewhere around 4 hours” he added.
Saumya Singh Rathore, co-founder, WinZo Games, said, “On March 14 and 15, our game plays went up by around 3x and this was unusual. Time spent also went up. We generally see four million games played on our platform and this went up to approximately 10 million over the last weekend (March 14-15). We used to have tier II to V phenomenon but suddenly tier I crowd is coming on to the platform, which we were not focusing on, but they are organically coming on to our platform. We are not having any marketing in tier I, but we are seeing huge spikes coming from Delhi, Bengaluru markets.” she added.
Other than just playing online games, players have also been registering to different platforms to improve on their gaming skills. Big Stack Poker university has seen 10-15 percent organic rise in their user base in under a week! “The response rate has gone up. Earlier, it used to be two to three out of 10 who used to respond positively. We see this going up to four to five for every 10 responses. Average individual learning time, which used to be two to three video watches per session, has gone up to five to six videos per session. Though it is too early to conclude, it seems people are engaging more, maybe serious players are looking at it as a good time to acquire new skills, while spending most of the time at home,” said Ritesh Tanu, Co-Founder, The Big Stack.
This coronavirus outbreak has led to the increase in the number of online gamers, however, it has had a negative impact on the fantasy gaming sites as live sporting events around the world are being cancelled or postponed.
These are exciting times for online gaming companies in order to really cement their positions as industry leaders. For more news about the gaming industry, keep reading PokerShots!