PokerStars India have launched a brand new ad campaign with their new brand ambassador, MS Dhoni, called “I’m In”.
Dhoni signed as the brand ambassador of PokerStars India back in April 2020, which was announced through their Facebook page. Currently, PokerStars is 4th in the rank for the most player traffic amongst poker platforms in the country. Dhoni’s signing was aimed to attract the cricketers’ massive following to the platform!
The campaign highlights that PokerStar India’s players come from different backgrounds but still share the love for a good challenge and learning new skills.
PokerStars India launched three humorous videos of Dhoni playing the game against players from different walks of life. These included a mathematician and mettle head, 73-year old chawl marathon champion and a weightlifting champion. The videos were made to show that PokerStars.in welcomes poker players from different backgrounds who share the affinity for the game. The campaign invites the audience to join in the thrill of playing poker on the platform.
“With this collaboration we hope to take online Poker to a larger audience,” Dhoni said.
CEO of Sachiko Gaming, Ankur Dewani, said,
“With MS Dhoni at its heart, the campaign showcases how poker is a game for absolutely anyone, a truly universal sport. We cannot wait to see the response of our audience and players across the country.”