As per a report from Juniper Research, the streaming industry for esports and gaming is expected to grow to $3.5 billion by the year 2025, rising from $2.1 billion in 2021. This makes it a 70% increase over the next four years making it one of the fastest growing sub-segment in the global gaming sector, now worth more than $150 billion!
The study, called eSports & Games Streaming: Emerging Opportunities & Market Forecasts 2021-2025, predicts that the market value will be driven by subscription spend to streaming platforms and advertising spend over streams. On top of that, it encourages investors and stakeholders to invest in other revenue generating areas such as broadcasting rights, live event ticket sales and also establish high value sponsorship deals to maximise the market value of Esports in the future!
Researchers believe that there will be over 1 billion eSports and games viewers by the year 2025; we’re currently at 800 million viewers in 2021! This figure represents 1 in 9 of the global population! Whilst it forecasts that the Asia Pacific region will represent over 50 per cent of these viewers by 2025, it identifies Latin America as a key region set for growth over the next four years. Report co-author Saidat Giwa-Osagie said that,
“Successful streaming platforms will be those that can cater for the differences in geographical regions, by including locally popular streamers and games titles into eSports events.” It’s going to be an exciting couple of years where we’ll see shifting trends and behaviours of people and how that’ll affect the streaming services.
The industry is on the rise ever since streaming services such as Twitch and YouTube Gaming have taken over, and we can all just imagine how much bigger it can grow!